Market Research
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"I keep six honest serving men; they taught me all I
know: Their names are
What and Why and When and How
and Where and Who."
Rudyard Kipling |
Good market research data is a valuable marketing tool.
Allmarket (Ireland) Ltd. has 21 years experience of conducting
and delivering market research to the pharmaceutical industry in
Ireland and Europe, and thus has pedigree, experience and
knowledge to deliver research to meet all needs.
Our focus is on strategic and tactical business needs
throughout the product lifecycle, from pre-clinical to
post-launch. Our clients rely on us to provide strategic
guidance and research excellence at all stages of a project from
design and execution to delivery of action-oriented results.
We employ a wide range of both qualitative and quantitative
research methods. Using in-depth qualitative approaches we can
explore the core issues that will drive the success of your
product such as: exploratory; market evaluation; new product
development positioning.
Using a range of quantitative tools we can accurately evaluate
your market opportunities such as: critical success factor
analysis; launch tracking; market sizing; positioning;
segmentation.
Data collection techniques used cover:
- Telephone questionnaires (structured, semi-structured
and depth interviews)
- Face-to face in-depth interviewing
- Self-completion ‘On-line’ and postal surveys
- Focus groups
- Advisory Boards
- Consultant Panels
- Facilitated Workshops.
On-line survey panels offered (for ad-hoc or omnibus
service):
- Hospital Specialist Panels – We have recruited a
number of Consultant Panels such as Psychiatry, Urology,
Neurology, Respiratory, Oncology
- GP Panel – Sample Sizes of 50 to 100 GP’s (5% of
universe) offered
- Retail Pharmacist Panel.
 Typical
Projects:
- Concept testing
- Detail (DFU’s) and advertising recall
- Evaluation of co-promoted products
- Brand positioning / Strategy development
- Communications – Advertising, PR, Direct
Marketing, Sales Aid testing etc.
- New Product Evaluation
- Market Evaluation / understanding
- Customer Satisfaction
- Corporate Image
- Competitor Evaluations
- Pre and Post Launch Research
- Etc.
Examples of types of respondents interviewed:
- GPs
- Hospital Specialists
- Key Opinion Leaders
- Payers / Purchasers
- Nurses – in primary and secondary care
- Hospital Pharmacists
- Retail Pharmacists
- Patients.
For more details please contact Martin Hide,
Director of Market Research, email:
martin@allmarketresearch.ie, or visit our
website:
www.allmarketresearch.ie for more
information.
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