Allmarket (Ireland) Ltd. is a specialised consultancy company offering a full range of services to companies operating in the pharmaceutical sector. The services range from joint ventures and licensing agreements to marketing support, and advice on local market conditions.



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Market Research

"I keep six honest serving men; they taught me all I know: Their names are

What and Why and When and How and Where and Who."

Rudyard Kipling

Good market research data is a valuable marketing tool.

Allmarket (Ireland) Ltd. has 21 years experience of conducting and delivering market research to the pharmaceutical industry in Ireland and Europe, and thus has pedigree, experience and knowledge to deliver research to meet all needs.

Our focus is on strategic and tactical business needs throughout the product lifecycle, from pre-clinical to post-launch. Our clients rely on us to provide strategic guidance and research excellence at all stages of a project from design and execution to delivery of action-oriented results.

We employ a wide range of both qualitative and quantitative research methods. Using in-depth qualitative approaches we can explore the core issues that will drive the success of your product such as: exploratory; market evaluation; new product development positioning.

Using a range of quantitative tools we can accurately evaluate your market opportunities such as: critical success factor analysis; launch tracking; market sizing; positioning; segmentation.

Data collection techniques used cover:

  • Telephone questionnaires (structured, semi-structured and depth interviews)
  • Face-to face in-depth interviewing
  • Self-completion ‘On-line’ and postal surveys
  • Focus groups
  • Advisory Boards
  • Consultant Panels
  • Facilitated Workshops.

On-line survey panels offered (for ad-hoc or omnibus service):

  • Hospital Specialist Panels – We have recruited a number of Consultant Panels such as Psychiatry, Urology, Neurology, Respiratory, Oncology
  • GP Panel – Sample Sizes of 50 to 100 GP’s (5% of universe) offered
  • Retail Pharmacist Panel.

Picture - Product EvaluationTypical Projects:

  • Concept testing
  • Detail (DFU’s) and advertising recall
  • Evaluation of co-promoted products
  • Brand positioning / Strategy development
  • Communications – Advertising, PR, Direct Marketing, Sales Aid testing etc.
  • New Product Evaluation
  • Market Evaluation / understanding
  • Customer Satisfaction
  • Corporate Image
  • Competitor Evaluations
  • Pre and Post Launch Research
  • Etc.

Examples of types of respondents interviewed:

  • GPs
  • Hospital Specialists
  • Key Opinion Leaders
  • Payers / Purchasers
  • Nurses – in primary and secondary care
  • Hospital Pharmacists
  • Retail Pharmacists
  • Patients.

For more details please contact Martin Hide, Director of Market Research, email: [email protected], or visit our website: for more information.